The iPhone SE is Apple’s newest phone that costs Apple $199 to make for the 16GB model, but it’s retailing at $399, and the 64GB model costs them $249 to produce but it’s retailing at $499.

The iPhone SE has the same capabilities and features as the iPhone 6s, despite having the same measurements as the iPhone 5s. Apple describes their newest product as, “the most powerful 4 inch phone ever,” and “palm-friendly.” On the Apple website, they say this phone has a M9 motion coprocessor that connects to a gyroscope used for fitness tracking. Although it’s the same size as the iPhone 5s, its GPU performance is 3 times faster.

Apple is known for releasing incredibly high prices for their simplistic technology products. Although they are not cheap, people still desire to have these overly glorified phones. Apple has perfected their marketing strategies by relating to the average person through their advertising videos which makes them incredibly successful. They continue to be so successful despite their cost because the iPhone is such an iconic name and product that millions of people continue to use around the world.

Apple is earning a substantial amount of profit compared to how much they pay in order to produce their products. Apple is a multibillion dollar corporation, so they have no need to make as much money as they do. Some people argue that Apple has had a major role in the increase of technology over the past few years, which makes their products apart of history. Their new innovations of technology are what some people believe to be the cause of their high valued products.

Although Apple has introduced new technology in the past, now they seem to only be focused on the aesthetics of their products, instead of enhancing the mechanics of them. The iPhone SE is a phone that’s identical to the one released three years ago, except for a few improved functions and new colors. This makes it almost impossible to tell which model is which while comparing the iPhone SE and 5s. Apple advertises the SE as a palm-friendly phone, even though the last two years they’ve been focusing on making their phones bigger and thinner.

Although Apple is a company that will always sell products with high price tags, people will always be eager to get their hands on the newest release. The iPhone SE was surprisingly successful because people lined up around the world at Apple stores to purchase this new phone. The success of their newest phone has allowed them to make even more money from an outdated phone.